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What are we all about? 

OUR NAME, COEO, (RHYMES WITH RODEO) MEANS TO COME TOGETHER. AND THAT’S EXACTLY WHAT WE DO. WE EMPOWER OUR FITNESS COMMUNITY TO COME TOGETHER AND CONNECT.

WE’RE A COMMUNITY CENTERED around FITNESS INSTRUCTORS. THOSE UNICORNS THAT BRING THE EMOTION, GRIT AND SWEAT OF FITNESS ALL TOGETHER. WE TELL GREAT STORIES. SOMETIMES WE HOST SOME PRETTY BREAKTHROUGH EVENTS. WE'RE INTO BESPOKE PARTNERSHIPS AND LOTS OF #POSITIVEBADASSARY .

 

Origin story:


Scarlet, a veteran of the fitness industry (New balance, university of michigan athlete), was looking for renewal when her younger two kids (yup, twins!) went to kindergarten. A long-time yogi, she signed up for yoga teacher training.

The experience was moving and awesome. And after 200 hours on the mat (and a measly 2 hour lecture on the business of yoga) she determined that fitness instructors, the ones who make or break the boutique fitness experience (a $11 billion industry at last check), are both under-serviced and underutilized.

with a leap of faith (and the support of her awesome husband) she left the corporate world to launch coeo.

What are we up to today?


with long term dreams of creating an app that brings together the fitness experience (studio-based and virtual) through the instructor, today we're focusing on building the power, conversation and clout of our community of instructors and beyond.

If you want to join our community (please do!) visit our sister site community.coeo.fit.

 That's Scarlet on the left (the human - not the dog.)

That's Scarlet on the left (the human - not the dog.)